Major television networks have been in command of what you watch, when you watch it and the way usually you watch the applications that interest you. With the social increase brought on by net 2.0 together with social networks and on-line movies and video, major television networks can now not confine your mind to their broadcasts for entertainment.

Chris Anderson (creator of The Long Tail) hit the nail proper on the head... In his guide, he predicted that tv's viewing audience will spend extra time on the Web than watching TV. This former viewing audience will entertain themselves by going to websites they are serious about (to do whatever is extra fascinating to them than watching TV). Chris predicted that folks will spend their time more concerned in their private "long tail" interests.

This trend is bad information for the television networks!

The Web affords television's former viewing audience better entertainment as a result of they will do, see and listen to what they want and after they want. The massive tv networks now not have a monopoly on the general public's leisure and mind share.

To make matters worse... with the advent of DVR (digital video recorders) much less and less people are watching tv commercials (the lifeblood of the foremost TV networks). The typical person with Internet entry is spending four instances longer on-line than watching TV. The effectiveness of television promoting is dwindling exponentially and to make matters worse, ninety% of DVR owners are quick forwarding through television commercials!

The reality is, individuals hate commercials. Everyone knows that sigh if you're intensely concerned in your favourite TV show just to be distracted by 2 minutes of commercials. Most individuals have discovered to ignore commercials, even if they're watching them!

All the massive brand advertisers that you simply see on tv are well aware of the fact that their advertising dollars are usually not as nicely invested in television ads as they as soon as were. These major brands, together with the BIG eight in advertising, have been looking to the Internet as an alternate type of advertising for fairly a while now.

For the first time in history 1000's of persons are going to share in income that was formerly paid to main tv networks. Millions of dollars are going to be paid on a residual foundation to a "core group" of promoting partners... No hype supposed or implied!

PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a manner for advertisers to focus on their 5 second audio ad to specific interests, demographics and geographic locations.

Large TV's ad income is dwindling as a result of PPP affords advertisers a more cost effective promoting answer that has been providing optimistic Return on Funding (ROI) for over 2 years. PPP provides advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.
PPP is not new, it has been operating for two ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP advertisements to their visitors.

The 550,000+ web sites that currently serve these ads are chargeable for forty three million streams (impressions) of advertisers' 5 second audio advertisements on a monthly basis.