First, be aware that prior to Outlook 2003, the preview your subscriber sees runs horizontally along the foot of their screen. In Outlook 2003, this view is a vertical slice exhibiting the left hand aspect of your content.

As a tip take a blank sheet of paper and then reveal the highest third of your subsequent message and then the left third. Does what you see in both situations appear interesting sufficient to entice your subscribers to click on on?

Second, by allowing for the thinnest of newsletter mastheads, it's best to cram into these viewable snippets as a lot content as you can. Plus, if this content material tells your subscriber exactly what your message accommodates, then the possibilities of them opening it increase even further.

Third, don't have too many pictures cluttering the preview space. By default, my model of Outlook 2003 suppresses all pictures sent to me in HTML messages. All I see is a sea of crimson crosses, which tells me nothing about the message. (I tend to leave these messages until later, which CAN become NEVER! Your subscribers might well do the same.)

And eventually the good e-newsletter designers use photographs sparingly in this prime part. Even better, they construct their masthead using not images, but HTML text and colour to effectively get across their message. As a client, I'm far more tempted to interrupt my prepare of thought and dig down deeper into that juicy piece of content I can see.

Thus, by treating the preview pane of your publication as a fast-peek mini-summary on your subscribers, you might be on the right track to grab a brand new client!

It is easy actually--the quicker your readers are intrigued by the very first strains of your electronic mail, the extra they'll learn them.